Why working with a local agent puts you at an advantage
A pair of agents help couple find the ‘needle in the haystack’ home
The transaction required upgrading and selling the old home at the same time as upgrading the new home.
Sarah and Mike, longtime homeowners in El Cerrito, faced a dilemma: two children in two different school systems — El Cerrito and Albany. That can be tricky with daily schedules and vacations that don’t mesh. The couple decided in the early fall of 2024 that it was time to find a home in Albany, so that both children could attend school there.
What came next made juggling kids in two different school districts feel like… child’s play.
The couple diligently interviewed several agents, settling on Rachel Melby of the Little Hill Team at Red Oak Realty. Sarah immediately felt a strong connection with Rachel, confident that she was the perfect fit from the start.
Since the couple would be purchasing a house while still owning another, Rachel connected them with a lender to get a home equity line of credit (HELOC). They would need that to help them make a down payment on the new home and prepare their old home for sale, as well as renting another home during the repairs.
Then began their home search in Albany for more space and a second full bathroom. Five discouraging months of searching for a “needle in a haystack” with a limited budget left the couple feeling hopeless. They began to consider staying put, believing their only options were either to make their current situation work, or to downsize to a much smaller home in Albany.
Albany’s competitive housing market, fueled by its sought-after school district, shows no signs of slowing — 27 homes have sold this year as of late May, similar to last year’s 28. The median sales price remains around $1.34 million.
Unlike the broader East Bay, where increased inventory has eased competition for buyers in 2025, Albany homes, like those in Berkeley, consistently attract multiple offers. In the first quarter of 2025, homes sold for an average of 35% over the asking price, a trend continuing into the second quarter at 31%. The challenges were exacerbated by the scarcity of homes for sale in Albany.
Found! Needle in haystack
Fortunately for Sarah and Mike, not only was Rachel Melby actively looking for them, but so was her new team member, Rachel Sheftel. As luck would have it — for them — Rachel Sheftel saw that a 3-bedroom, 2-bath home in Albany just north of Solano Avenue fell out of contract and was returning to the market, at a transparent price. The listing agent was from out of the area, and the home was owner-occupied, presenting challenges. But both Rachels recognized the urgency of the situation.
Within 90 minutes, Rachel Melby had Sarah and Mike inside the home, and an inspector scheduled for a walkthrough that same afternoon. The home was filled with two decades of belongings, it needed work, and there were no reports or photos available. Despite the awkwardness of inspecting the home with the sellers present, Sarah and Mike were able to look past the cosmetic issues. They got a verbal thumbs-up from the inspector, and considered making an immediate offer.
Sarah was nervous, “I was very scared that we wouldn’t be able to sell our home — we were bootstrapped.” She knew they had to sell their El Cerrito home for a certain price for this plan to work, and that would require significant prep work. They were on a tight budget, it was mid-January, and the market was volatile.
But other agents were making arrangements to show the Albany property that same day. Sarah and Mike needed to move fast. Fortunately, their agent had educated them on market dynamics, pricing strategies and the home-buying process, so they could recognize this rare opportunity.
They were in contract within eight hours.
The drama didn’t end there
The Little Hill Team knew that for the couple to renovate enough to achieve top dollar for their El Cerrito home, they would need to move out right away. Sarah and Mike moved their kids and cats into an Airbnb. With their agents’ local vendor contacts, recommendations, and a trusted contractor, they were able to efficiently work on both properties simultaneously.
Within a month or so, it was time to market their first home. The modern staging included artwork from local artists (who cross-promoted the property), a fun, engaging video, and digital marketing tools to ensure broad exposure. The Little Hill Team expertly transformed the home’s challenges, like close proximity to BART and a busier street, into selling points. The open houses were busy and their El Cerrito home quickly garnered six great offers. It sold for more than Sarah and Mike had ever imagined.
Within months the family moved into their Albany home with a new kitchen and in a much better location for the family. The children are now in the same school. Sarah and Mike are thrilled.
“The best decision I have made in the last eight years was hiring Rachel. She’s absolutely incredible,” Sarah said. Despite the fast pace, excitement, and nerves, “she stayed calm the entire time; we were scared, but we trusted her, and it all worked out in the end.”
Sarah’s advice to others: “Hire a local agent — the Little Hill Team has literally changed our lives!”
Fall Fun in the East Bay: It’s Time to Spice up the Season!
Fall in the East Bay is nearly here—crisp air, turning leaves, and a calendar filling quickly. From lively parades and neighborhood strolls to art, music, and glowing garden nights, these events capture the season’s best. Grab a sweater and get ready to explore.
CASTRO VALLEY FALL FESTIVAL
Sept 6, 10am–6pm & Sept 7, 10am–5pm, Castro Valley Blvd between Redwood Rd & Santa Maria
Live entertainment, arts and crafts, food, and classic cars, along with opportunities to learn about local businesses and community service organizations.
Edenareachamber.com
OAKLAND PRIDE PARADE & FESTIVAL
Sept 7, 11am–6pm, Downtown Oakland (Broadway & 20th St.)
Celebrate Oakland’s LGBTQ community, featuring live music, vibrant performances, and a celebration of equality in the heart of Downtown.
Oaklandpride.org
MONTCLAIR MOVIE NIGHT
Sept 13, 7pm, 6450 Moraga Avenue
Featuring The Wild Robot at dusk.
Montclairvillage.com
OKDROBERFEST
Sept 13, 12pm–6pm, 100 W Juana Ave, San Leandro
Live music, games, and beer at San Leandro’s second annual OkDROberfest celebration.
Downtownsanleandro.com
SOLANO AVENUE STROLL
Sept 14, 10am–5pm, Albany/Berkeley Border
The East Bay’s largest street festival, with a mile of music, entertainment, food, artisans, and family fun celebrating Albany and Berkeley.
Solanoavenueassn.org
PIEDMONT HARVEST FESTIVAL
Sept 21, 11am–3pm, Piedmont Park, 711 Highland Avenue
All your favorites: the Edibles Contest, Jazz Festival, Art Show, Scarecrow Alley, Farmers Market, and food trucks.
Piedmont.ca.gov
EL SOBRANTE STROLL
Sept 21, 11am–4pm, San Pablo Dam Rd between El Portal Dr and Appian Way
A community street fair with a car show, live music, food vendors, and local crafts.
Elsobrantechamber.com
OAKLAND STYLE FESTIVAL
Oct 8–12, Multiple venues, Oakland
A cultural celebration of culinary treats, live music, art, fashion, vintage shopping, and more, spread throughout The Town.
Visitoakland.com/oakland-style/
AUTUMN LIGHTS FESTIVAL
Oct 16–18, The Gardens at Lake Merritt, Oakland
The Autumn Lights Festival is an annual, multi-night fundraiser for the Friends of the Gardens at Lake Merritt in Oakland, California. The event features artistic light installations created by local artists throughout the Gardens at Lake Merritt, a free, seven-acre collection of themed gardens.
Gardensatlakemerritt.org/autumn-lights-festival-2025/
BERKELEY HARVEST FESTIVAL
Oct 18, 11am–4pm, Cedar Rose Park, Berkeley
A full day of free family fun with live music, kids’ activities, food contests, a seed swap, and booths from City departments.
Berkeleyca.gov/community-recreation/events/harvest-festival-2025
EL CERRITO FREE FOLK FESTIVAL
Oct 19, 12–8pm, El Cerrito Community Center
Two stages of live music, workshops, Morris dance, spontaneous jams, and a two-hour children’s program.
Elcerritofreefolkfestival.org
KENSINGTON COMMUNITY CENTER FALL PICNIC
Oct 19, 12–3pm, Kensington Community Center
A Fall Parade led by the CAL Straw Hat Band, followed by music from the Korematsu Jazz Band, local favorite The Great Space Coaster, and Sterling Johnson the Bubblesmith.
Kensingtoncommunitycouncil.org/kcc-events
OAKLAND MUSEUM FALL FRIDAYS
Sept–Oct, every Friday, Oakland Museum of California
Museumca.org
With so many ways to experience the East Bay this fall, why not make it a season to remember? Enjoy the festivities, discover hidden gems, and share your favorite neighborhood spots or event photos with friends and neighbors. Have a favorite local event or go-to spot? We’d love to hear from you.
The Best Value Remains in the Inner East Bay
How Affordable Is Housing Compared to San Francisco, Marin and the Peninsula?
When it comes to Bay Area housing, location makes all the difference, especially when it comes to price. If you’ve been wondering whether the East Bay offers better value than San Francisco, Marin or the Peninsula, here’s a breakdown of affordability across these regions.
Inner East Bay: Vibrant, Diverse and Best Overall Value
The Inner East Bay remains the most affordable option in the Bay Area, with a median home price around $1M. While prices are still high by national standards, buyers find better value here compared to the Peninsula, Marin or San Francisco.
San Francisco: Urban Luxury Comes at a Price
Living in the heart of the city means paying for the privilege. San Francisco’s median home price hovers around $1.8M, making it one of the least affordable markets in California. Limited inventory and strong demand keep prices high, appealing to those who prioritize city living and cultural amenities.
Peninsula: Tech Proximity, Premium Prices
The Peninsula tops the charts for housing costs, with median prices exceeding $1.9M. Proximity to major tech hubs and top-rated schools drives demand, but affordability is scarce as only about 16% of households can afford a median-priced home.
Marin County: Beautiful Landscapes, Premium Prices
Marin County offers a landscape of unparalleled beauty and outdoor recreation. With it’s close proximity to San Francisco, top-rated schools and high quality of life, it’s no surprise that median prices come in around $1.8M.
The Takeaway for Buyers
If you’re looking for a balance of price and lifestyle, the East Bay offers the best opportunity in 2025. It’s still competitive, but with smart strategies and the right agent, homeownership is more within reach than across the bridge. Want to learn more about what the East Bay has to offer? Reach out!
Source: Bridge MLS, Q2 2025.
Have You Heard About 3-2-1 Buydowns?
With current interest rates beginning to ease, now is an opportune moment to explore a 3-2-1 Buydown, a seller- or buyer-funded strategy that temporarily reduces your mortgage rate by 3% in the first year, 2% in the second, and 1% in the third, settling into a fixed rate thereafter.
Why This Matters Right Now:
- Rates are at a 10-month low, currently around 6.58%, the most affordable point since October 2024.
- Refinancing activity is increasing in response, especially among homeowners looking to capitalize on lower rates.
- Economists and agencies anticipate a gradual downward trajectory, with Fannie Mae projecting rates may reach 6.4% by year-end, and further slide to 6.0% in 2026.
- Bankrate surveys reflect optimism, with nearly 70% of experts expecting rates to decline in the short term.
For Buyers: A 3-2-1 Buydown can ease your early monthly payments, giving you time to refinance later if rates continue dropping.
For Sellers: Offering a seller-paid buydown could make your property stand out, particularly in a market where affordability is still a concern.
If you’d like to find out whether a 3-2-1 Buydown is the right move for you, get in touch and we’ll connect you with a lender who can walk you through current options and projections.
Red Oak’s Montclair Movie Nights are Here!!
Movie Nights are nearly here so grab your beach chairs and picnic blankets and get ready to claim a spot as we project free movies for all to enjoy. Join us for two summer nights of community, food and entertainment:
Saturday, August 16 - Dirty Dancing
Saturday, September 13 - The Wild Robot
- Pick up your movie snacks from our food sponsors:
- Yellow Door, Daughter Thai, Crown, Crogan’s, and Mountain Mike’s Pizza
- Doors open and music by Bukue One at 7 pm
- Movie starts at dark (around 8/8:30 pm)
- Bring lawn chairs, sweaters, blankets, and beverages. CRUfit’s got the popcorn!
- 6450 Moraga Avenue, Oakland – Enter on Medau at Moraga Avenue
Greener Gardens, Cleaner Bay: The Case for Rain Gardens in the East Bay
As climate patterns shift and water conservation becomes more important across California, homeowners in the Inner East Bay are increasingly turning to sustainable landscaping solutions. One option gaining attention is the rain garden, a simple, low-maintenance way to enhance your yard’s beauty while benefiting the environment. Whether you’re in Oakland, Berkeley, El Cerrito, or Alameda, a rain garden can be a smart, eco-friendly addition to your outdoor space.
What Is a Rain Garden?
A rain garden is a shallow, landscaped basin designed to collect and absorb rainwater runoff from roofs, driveways, patios, or streets. Rather than allowing water to rush into storm drains (picking up pollutants along the way), a rain garden filters and slows it down, allowing it to soak into the ground and replenish local aquifers.
Rain gardens are typically planted with native grasses, perennials, and shrubs that can tolerate both wet and dry conditions.
Benefits of Installing a Rain Garden in the East Bay
Rain gardens help manage stormwater, especially during heavy winter rains. In urban neighborhoods like Temescal or Rockridge, where hard surfaces dominate, this can prevent overwhelmed storm drains and reduce erosion. They also trap pollutants like oil, fertilizers, and pesticides before they reach the Bay.
When planted with native species, rain gardens attract pollinators like butterflies, bees, and birds. This supports the East Bay’s local ecosystems, especially as open spaces face development pressure.
Many rain garden designs feature drought-tolerant native plants that require little to no supplemental watering once established, making them a smart choice for East Bay homeowners mindful of water use.
With thoughtful design, a rain garden becomes an attractive landscape feature. Whether you favor a naturalistic look or a more structured layout, it can add texture, color, and visual interest to your yard.
Eco-conscious landscaping is becoming more appealing to buyers. A well-designed rain garden could be a subtle but meaningful selling point when it comes time to list your home.
While rain gardens offer many advantages, there are a few things to keep in mind:
- Initial planning and site analysis are critical. Poor placement could lead to standing water or drainage issues.
- They require some digging and soil amending, especially if your property has heavy clay soil common in the East Bay.
- Maintenance is low, but not zero. You’ll need to weed, mulch, and occasionally replant—particularly in the first few years.
Getting Started
We recommend working with a landscape professional who understands the micro-climates and soil conditions throughout the East Bay before getting started. However, here’s a simple step-by-step to consider if you’re thinking about installing a rain garden:
1. Identify a Location
Choose a spot that collects runoff naturally like below a downspout or at the end of a sloped driveway. Make sure it’s at least 10 feet from your home’s foundation to avoid water seepage.
2. Know Your Soil
Sandy or loamy soils drain well, while clay-heavy soils may need to be amended with compost or sand to improve absorption.
3. Design the Garden
Keep it shallow (6–12 inches deep) and create a berm (a raised edge) on the downhill side to contain the water. The size will depend on the area you're draining.
4. Choose Native Plants
Look for East Bay natives that tolerate both wet and dry conditions. Great choices include:
- California fuchsia (Epilobium canum)
- Douglas iris (Iris douglasiana)
- Yarrow (Achillea millefolium)
- Toyon (Heteromeles arbutifolia)
Consider consulting with a local nursery or the East Bay Municipal Utility District’s (EBMUD) plant database for regionally appropriate selections.
5. Dig, Plant & Mulch
After shaping the basin and amending the soil (if needed), plant your selections and cover with mulch to suppress weeds and retain moisture.
6. Observe & Adjust
Monitor the garden after the first few rains. You may need to tweak the grading or add more plants for optimal performance.
In the East Bay, where droughts and deluges can arrive in the same year, a rain garden offers a sustainable and stylish solution. It’s a way to give back to the land, reduce your environmental impact, and enjoy a beautiful, functional landscape.
Whether you DIY or hire a local landscaper, a rain garden is an investment in the future of your home, your neighborhood, and the East Bay itself. Need recommendations? Reach out! We have hundreds of resources throughout the East Bay.
15 Smart Questions Every First-Time Home Buyer Should Ask Their East Bay Agent
If you're preparing to buy your first home in the Inner East Bay, you're entering a uniquely competitive market with lots of moving parts. Having a savvy real estate agent on your side is key—but knowing the right questions to ask from the start can give you an even stronger advantage. Here are 15 questions to help you kick off your home buying journey with clarity and confidence:
Understanding the Market
1. What’s the current market like in the Inner East Bay for first-time homebuyers?
Get a sense of price trends, competition, and whether you’re entering a buyer's or seller's market.
2. What neighborhoods best match my budget and lifestyle?
Ask about areas that align with your priorities—whether it’s accessibility, commute time, schools, or community vibe.
3. Are there any up-and-coming neighborhoods where I might get more value?
Your agent can point out strongerging areas that may offer better long-term investment potential.
Budgeting & Financing
4. What costs should I expect beyond the down payment?
Don’t forget about closing costs, insurance, inspections, taxes, and possible HOA fees.
5. What financing options should I consider given current interest rates?
Explore FHA loans, rate buydowns, first-time buyer programs, and other creative strategies.
6. Can you recommend trusted lenders or mortgage brokers familiar with the East Bay?
A local lender who understands the market can streamline the process and help you compete.
Home Search Strategy
7. What can I realistically expect to get in my price range?
Set expectations early so you’re not discouraged when touring homes.
8. How fast do I need to act once I find a home I like?
Many homes in the Inner East Bay move quickly, so timing matters.
9. What should I know about buying a condo vs. a single-family home?
HOA fees, financing rules, and long-term maintenance all differ.
Offer & Escrow Process
10. What’s involved in making an offer?
Learn about contingencies, timelines, and how to craft a strong, competitive bid.
11. What contingencies should I include or waive in this market?
Your agent will help you strike a balance between protecting yourself and staying competitive.
12. What happens after my offer is accepted?
Understand the steps involved in escrow, including inspections, appraisals, and paperwork.
Working With Your Agent
13. How will you keep me informed throughout the process?
Ask about their communication style and how often you’ll get updates.
14. Can you help me find inspectors, contractors, or insurance providers?
An experienced agent will have a network of trusted local pros.
15. What’s your strategy for helping first-time buyers succeed in this market?
This will give you insight into how proactive and knowledgeable they are.
Buying your first home in the Inner East Bay is a big milestone—and the right guidance can make all the difference. Reach out if you’d like to meet a local expert who specializes in the Inner East Bay.
Signs of Balance: Q2 2025 Brings a Shift in the East Bay Housing Market
The East Bay real estate market continued to evolve in Q2 2025, showing signs of moving toward a more balanced landscape. After years of seller-dominated conditions, we’re now seeing more options for buyers, greater price sensitivity, and a renewed emphasis on strategic pricing.
Sales of single-family homes across the Inner East Bay surged 50% year-over-year, from 1,025 in Q2 2024 to 1,537 this past quarter—one of the strongest seasonal turnarounds in recent memory. However, median sale prices declined modestly by 6.8%, settling at $1,007,000. Homes also took longer to sell, with average days on market increasing from 19 to 25, giving buyers more time and leverage.
Despite this shift, demand remained resilient—especially in the $1M to $1.5M price range, where over 80% of homes still sold above asking price. This demonstrates that well-presented, fairly priced homes continue to attract strong interest, even in a cooling environment.
Certain cities stood out for their performance:
- Berkeley saw an 11% increase in median price and a 69% jump in sales volume.
- El Cerrito posted a 13% year-over-year price increase, despite only a small inventory bump.
- Albany, though showing a 7% price dip, maintained high demand with homes selling 35% over asking on average.
Neighborhood-level data revealed that buyers are still willing to compete for the right home, even in areas where prices softened. In Central Berkeley, Montclair, and St. Jerome’s (El Cerrito), homes sold quickly and well above list price. Richmond Annex stood out, with homes selling 81% faster than the same period last year and commanding 10% over list on average.
While the market is no longer characterized by across-the-board bidding wars, competition is still strong—just more property-specific. Homes that were staged and priced right sold quickly and often received multiple offers. Conversely, overpriced listings sat longer and often required reductions.
As we head into the second half of 2025, inventory levels are rising, and interest rates remain in the 7% range. A dip in rates could reignite bidding activity, but for now, the emphasis is on value and strategy.
Sellers should take note: the market is no longer forgiving of aggressive pricing. Success in today’s market goes to those who prep well, price smartly, and understand their neighborhood’s unique trends.
With 69% of East Bay buyers already living locally and 41% of sellers staying in the region, the appeal of East Bay living remains strong. Whether you're looking to enter the market, move up, or sell strategically, now is a critical time to work with an agent who knows how to navigate this shifting landscape.
Thinking about making a move? Reach out—we’re here to help you interpret the market and take your next best step.
Red Oak Realty is Voted Best Real Estate Company & Brokerage in 2025
Red Oak Realty is both honored and grateful to be voted the Best Real Estate Brokerage and Best Real Estate Company in the recent local polls put out by Oakland Magazine and El Cerrito’s Chamber of Commerce. This recognition means the world to us—because it comes from you.
For 50 years, Red Oak has proudly served the East Bay, offering deep local expertise, unwavering commitment, and a personalized approach to every home purchase and sale. To be acknowledged by the communities we live and work in is the highest compliment we could receive.
We’d also like to acknowledge our broker, Melissa Bush, as well as the agents listed below, who also received recognition. A great big CONGRATULATIONS all-around!
Oakland Magazine’s Best of Oakland
- Best Real Estate Brokerage: Red Oak Realty
- Best Real Estate Broker - Top 5: Melissa Bush, Red Oak Realty
- Best Real Estate Company - Top 5: Red Oak Realty
- Best Real Estate Team - Top 5: Team 510, Cherie Carson & Elena Ronquillo
- Best Real Estate Agent - Top 5: Chimene Pollard(Team 510), Simon Black
El Cerrito Chamber of Commerce: Best of El Cerrito
- Best Real Estate Company: Red Oak Realty
- Best Real Estate Agent: Maya Arechiga
- Best Real Estate Agent - Rising Star (5yrs or less): Rachel Melby(Little Hill Team)
- Best Real Estate Team: Negar Souza & Feri Niroomand
Thank you for placing your trust in us—whether buying your first home, selling a longtime residence, or simply seeking guidance in this dynamic market. We’re grateful for your support, and we’re committed to continuing the work of making the East Bay a vibrant, welcoming, and thriving place to call home.
Looking to buy or sell? Let’s talk. Reach out and find out what makes us the East Bay's trusted real estate brokerage.